The betting world had become a little tired, with the same old bookies offering the same old bets to the same old punters.

Enter Picklebet. A next-gen betting app shaking things up with innovative features, fresh offers and all kinds of crazy sports to bet on.

For their first-ever brand campaign, we needed to do something that broke with convention and got punters’ attention. So naturally, we made the star of our campaign an all-powerful pickle that transforms a tired sports bar into a full-blown rave, all set to an original score by the one and only Partiboi69.