The betting world had become a little tired, with the same old bookies offering the same old bets to the same old punters.

Enter Picklebet. A next-gen betting app shaking things up with innovative features, fresh offers and all kinds of crazy sports to bet on.

For their first-ever brand campaign, we needed to do something that broke with convention and got punters’ attention. So naturally, we made a campaign about a pickle that unleashes chaos and fun in a worn-out sports bar, with an original score by Melbourne’s own Partiboi69.